Building and strengthening capacity are key to our work with individuals, communities, audiences, media professionals, the AU and its member states and other CSOs. By sharing skills and knowledge – whether with policy makers, journalists, businesses, students, our volunteers, youths and other local and international organizations – we empower people to understand and claim their rights, make informed choices and improve their outlook to life. As an advocacy and campaigning and outreach organization, we are reaching out to Africa’s policy and state managers to improve the political and legislative terrain in which media professionals’ work, as they are a crucial plank in developing people’s capacity to make informed choices and changing minds and attitudes.