AU Watch Agricultural Show

AU Watch Agricultural Show is a truly iconic African tradition. It’s the largest event of its kind in the continent and is full of opportunities that can expose your brand and products to hundreds of thousands of people over a three-week period.


In 2018, we plan to launch the show in Accra, Ghana and shall be expecting hundreds of thousands of people to pass through the gates and experience the fun, entertainment and excitement the Show is will bring. 


African Governments, The Dangote Group, Coca Cola, the FBN Bank, Nigeria, Access Bank, UBA Bank, are just some of the iconic brands that will make an appearance at the Show, while many smaller enterprises see sponsorship as a springboard from which to launch their ideas, brands or products to a wide audience.


Organizations make the Show an essential part of their marketing and communication strategies because it will provide a valuable exposure, creative promotional opportunities and direct engagement with the largest audience available at any community event in the continent.


The Show offers sponsors opportunities across a range of investment levels. The Sponsorship Team are specialists in the creation of high-impact bespoke packages and work closely with all our partners to ensure the return on their investment is maximized each year.


Given the variety of environments on offer and the diversity of content presented at the Show, the ways brands can engage with Show audience are boundless. Activities that can be undertaken at the Show include:

  • Product Launches 
  • Brand Experiences & Activations 
  • Product Sampling  
  • Creative promotions 
  • Data Collection/Database Creation


With the Show spread out in many countries, there are a variety of environments available in which to create the tailored brand experiences. These include:

  • Pavilions (eg: Home Garden & Lifestyle, Fashion & Style, Kids World) 
  • Themed attractions (For example, African Kitchen, Kids Carnival, Young Farmer Challenge) 
  • Educational attractions (For example, Farmyard Nursery, Food Farm) 
  • Entertainment (For example, Spotless Stadium Spectacular, Kid’s Entertainment, The Street Parade) 
  • Agricultural events (For example, Animal competitions, Woodchop, Arts & Craft, Grand Parades) 
  • Exclusive brand environments (For example, Family zones, Relaxation zones)  

Because of the Corona pandemic, we are not able to give further information about this program. However, please stay tuned, more information is coming.